The USB flash drive has risen from an obscure item that only IT professionals carried about to an item that parents, teachers, students and the likes will carry about in bags, pockets and attached to keyrings. And only are they attached to keyrings, sometimes they are featured such as also being proper writing pens, including a lazer pointer or just being a unique size and shape to represent the source of use of the drive.
Gone are the days when they were just used to store, transfer and backup essential data. They are now a feature, branded and logod, coloured and shaped, they represent something as they carry data, files and even computer applications.
As such, the tiny USB flash drive is becoming a marketing craze. They are the fastest growing marketing tool we currently have available. They are popular and a fantastic tool. The promotional USB flash drive is definitely for the forward thinking business to use in promoting they business. Convenient because of their compact size, they are easily distributed and carried to the distribution points. Dropping them into an envelope and posting them, even a few at a time, is no way near as expensive as distributing the same number of A4 diaries.
These fantastic tools can be ordered and printed with your business name, logo, contact details or anything else that you want on them. And they do not just need to be printed. Certain models are suitable for engraving and others can be created in any shape and size that you could conceivably wish for. Just look at the impact of the credit card size flash drives that are currently available. They are an excellent way of focusing your existing customers’ and potential customers’ minds on what you offer and what you can provide for them.
And it is not just the outer wrapper that can be customised. You can also have a product catalogue, powerpoint presentation or meeting notes preloaded onto the drive for you. We can even do this for you and secure the data. Whats more, the preloaded data can also be write protected so that the recipient can never remove if from the drive. Excellent, long lasting marketing. It just keeps on going! And whatever we prelaod for you can also be set to auto run whenever the drive is plugged into a machine, or it can be up to the user to open the documents. The choice is yours.
You might even find that sourcing and distributing a batch of USB flash drives that are prelaoded with your catalogue could be cheaper than printing and distributing your next company catalogue. Not only a cost saving, but also you can market this as a saving in paper and transport needs, making you more environmentally friendly. Just buy a decent sized flash drive to leave a reasonable amount of free space and your recipients will keep them for ages to store their own files on as well. Maybe even slip in a sample blank order form in Word or Excel as a big hint to stay environmentally friendly!
Keith Lunt